Bootstrap Campaigning
From ideation to detonation, creatively and quickly
VFC works with innovators. Most, if not all, VFC clients are–and have always been–high energy entrepreneurs…owner-operators who maneuver with agility and speed through their specialized universes.
They have ideas, they identify opportunities, and they rely on VFC to react with effective solutions. Solutions to create an identity, develop a program, and effectively promote the offering.
Different than company brand management, product or service campaigns are multi-vehicle promotional efforts with specific objectives of awareness or conversion. Often defined by a unique theme or creative campaign identity, some campaigns are planned months in advance while others–like this recent effort–are conceptualized, planned and developed inside of a week with minimal resources and direction. It’s up to VFC to create a personality for the campaign, explain it clearly and promote it to the desired audience.
BMES is the emergency services division of a corporate building services company in suburban Philadelphia. BMES responds to flood, fire, mold, smoke, bacterial and viral injury to commercial properties with specialized equipment and specially trained professionals.
When the opportunity came to promote BMES’ expert record of decontaminating workspaces infected by COVID-19, VFC proposed a campaign plan that included integration into the client’s existing website, a new landing page, custom video, display advertising in multiple strategically geographically targeted issues of The Business Journals, social media advertising and a focused AdWords campaign.
With very minimal resources VFC told the story of BMES’ COVID-19 disinfecting & sanitization offering and positioned the campaign by focusing on the professional people, product and equipment.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
