More than a logo, with VFC you get weapons for success
“Can you design a logo for my company?”
Quite often, new business conversations start off that way and, at VFC, we affirm we can, but our twenty-plus years of small business branding experience yields a collaborative process that leaves clients with so much more than a logo.
The VFC process delivers a meaningful identity that defines your offering and speaks to your target audience. VFC collaborates to understand everything about your offering and dispenses organized weapons for your business’s success.
BRANDING
STRATEGY
Every project at VFC is intimately collaborative. We converse about your vision but, even better, we distribute surveys to the stakeholders—giving you time to really think about your organization’s image (what it is and what you want it to be). VFC undertakes market research including competitive analysis and combines the results with survey responses to create an action plan in the form of a creative brief.
LOGO
CONCEPTS
Every VFC identity project presents three distinct concepts for review. Each concept will conform to the criteria defined in the creative brief (based on your survey feedback and our research), but one will push the envelope of what the market and the audience will find most compelling and memorable, one treatment will be more conservative and one will fall somewhere in between.
DESIGN
ITERATIONS
Every VFC project goes through three complete rounds of changes. In the case of a corporate identity project, clients might select the art or glyph from one concept, the color from another and the font from the third to direct the first iteration. The second and third rounds of changes should be taking us ever closer to the design that best represents your offering to your target audience.
BRAND
STANDARDS
No matter the size of the identity effort, VFC develops a style guide or brand standards sheet that gives guidance to anyone using the final logo. The brand standards includes rules for using the logo, defines the support typography for the brand and delineates the brand’s primary and support colors, art themes and styles—ensuring consistency in all applications.
COMMUNICATION
ASSETS
Now that the corporate identity is complete and you have a guide for using it, it’s time to start employing it in the advancement of your company mission. To do that accurately and efficiently, VFC delivers a comprehensive set of assets. A veritable tool box of useful files, VFC organizes multiple file types into a useful directory that we can password protect right on your website if we’re hosting that too.
So the answer to the question is, yes, VFC can design you a logo, but we can supply you with a system for employing your corporate identity to work for you now and as your brand grows.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
