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LAXZILLA – The online brand for Lacrosse International — whose original name was not available as a domain — Laxzilla has become so powerful and memorable that it is now thought of as the name of the offering by new and existing customers. |
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TWISTED LEAF – An upscale retail cigar and accessory shop with ambitions of transitioning in events and online sales. Their high-end inventory set them apart from their discount competitors and their name reflected that position. |
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ASURA – VFC developed several product line names for a safety product manufacturer and named and branded hundreds of products within them. One economy line, Asura, communicated value and a certainty of quality to customers. |
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SOLAR UTILITY NEXUS – With an acronym like SUN, you would expect this solar service company to be excellent. Solar Utility Nexus is a startup service that focuses on the maintenance and repair of existing solar installations. |
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HEAR & THERE MUSIC – An entire faculty of music instructors without an actual school — their teachers travel, here and there— to deliver dynamic music lessons on a variety of instruments. The name also serves as a recording label. |
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VFC has refined the naming process to a series of necessary There are several specific categories or types of names and all are explored in our 14-page |
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