Creating the Perfect Name
VFC has refined the naming process to a series of necessary steps into which we inject creativity and personality for optimal results.
There are several specific categories or types of names and all are explored in our custom presentations provided to VFC naming clients. Of course, ALL OF THE NAMES that we develop for clients are strengthened by a representative tagline and VFC corporate identity package that includes logo and brand standards and assets.
RESEARCH
- Competitive Analysis: VFC researches direct competition, noting pros and cons of their naming conventions and marketing power, lessening the chance of offering names that can create confusion and strengthening the chances at exceeding their efforts.
- Market Analysis: VFC researches the larger market, including similar categories, to identify trends (to follow or avoid) in the naming exercise and campaign support, yielding a more sophisticated approach to the development of naming criteria.
- Target Analysis: VFC researches existing and potential clients at a psychological level, creating a profile of the demographic—who they are, the styles that attract them, and the other brands to which they’re loyal and we define the personality as a group.
CRITERIA
IDEATION
EVALUATION
SELECTION
TRADEMARK
After you have a short list of names for the company, product or service it’s time to make certain you can use it in your category. A simple search from a Trademark Attorney will reveal any potential conflicts.
If there are none then file to trademark your selection and protect it.
BRANDING
See the results in action here.
Here, in one place, are a few of Virtual Farm Creative’s more memorable naming solutions.
Logistical nomenclature—naming developed with client criteria and brand objectives in mind—has always been a VFC strength. We realize the importance of engineering and supporting the perfect name for marketable CAMPAIGNS, BRANDS, PRODUCT LINES, PRODUCTS and SERVICES and our process employs a proven method to collaboratively achieve names that work.
Perfect Hatch
Fly fishing product distribution
Laxzilla
Lacrosse product distribution
UpGrow
IT recruitment and placement
Blue Collar Workforce
Labor staffing service
Solar Utility Nexus
S.U.N. – Solar installation services
Panacea Payroll
Cannabis industry business services
American Paradigm
Charter school group
Lot Squad
Event recycling services
Keystone Green
Environmentally focused staffing and products
Bemuse
Belgian-style ale
Mainstay Independent
Craft brewery
White Collar Construction
Remodeling service
I Pick Pottstown / Pioneers of the Good Life!
Campaign slogan & tagline
Asura
PPE distributor
Hear & There Music
Traveling music instruction
Twisted Leaf
Upscale cigar retailer
Manatawny Still Works
Craft distillery
Nourish Mobile
Mobile fresh market
PROTECT YOUR BRAND
You’ve made your mark, now it’s time to take the next step. Throughout our 21-year history, VFC has assisted hundreds of brands in the process of trademarking. Take a more in-depth look at the process here.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.