Rebranding a Regional Brewery

Brewing up a beautiful beer brand from packaging to event promotion.

Sly Fox Brewing Co.

Pottstown, PA

Sly Fox Brewing Company is widely recognized as one of the best and most enduring independent craft breweries in the Mid-Atlantic region. Since their inaugural brew in 1995, Sly Fox has crafted more than 100 different critically acclaimed beers, available in their expanding list of Pennsylvania brewpubs, as well as at top bars and restaurants throughout PA, NJ, NY, MD, VA and Washington, DC.

As one of the pioneers of craft beer in cans, Sly Fox has created a compelling identity with their personality-packed packaging and they support the well-regarded beers with creative events at the brewery and throughout their distribution area.

VFC developed a strategic plan for the rebrand that included deep competitive analysis to unveil a brewery branding system reflective of the Sly Fox offering, culture and stature. The stylized logo is simple but unique, memorable and meaningful—a bold statement for marketing and packaging that doesn’t abandon the momentum created by the previous brand.

Elements

Strategic Planning
Corporate Identity System
Brand Standards
Packaging & POP
Sales & Marketing Collateral
Corporate Stationery System
Apparel & Premiums
Website & Ecommerce
Email Blast Campaigns
Signage & Environmental Graphics
Interior Design
Event Promotion
Operational Support
Public Relations & Copywriting
Social Media Management
Social Campaigns

Operating in a friendly but crowded marketspace, independent breweries compete fiercely to stand out.

Creative and strategic, top-to-bottom design and brand management is necessary for independent breweries’ sustainability. With capabilities beyond a design firm, VFC integrates target motivations and ambitious campaigns for the ongoing promotion of the brewery and their critically acclaimed year-round lineup, while throwing a lot of marketing muscle behind the major events at Sly Fox Brewery.

”VFC developed a highly original public persona for Sly Fox that just feels like us…While supporting our everyday operations, they helped revitalize our 20-year-old company and that is positively affecting our company culture and customer perception.
John GiannopoulosManaging Partner