Client: Gen3

Brand Voice

The qualities we want targets to see in Gen3 in marketing can only come from a well-developed brand voice.

For Gen3 to reach the objectives of being seen, remembered, and respected, the brand voice needs to be defined (like the brand style guide) in a format that teams can digest and disseminate.

Gen3’s brand voice is how you will speak to the target audience in all instances, at all times, across all vehicles. Gen3’s brand voice and tone will use messaging that is clear, clever, and precise.

High value, low volume.

Brand Tone

Gen3’s business, new and ongoing, is based on relationships.
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Primary or initial targets that are less technical decision makers or influencers.
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Conversational

Clients have complex marketing challenges
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Gen3’s expertise is capturing and leveraging data to develop strategies
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Educational

Understanding the brand’s offering and developing a personality that resonates. VFC goes deep when we collaboratively define a brand voice.

Client: Arbill, Inc.

Partners in Protection

Supporting the work of the USDA for over a decade.

DuPont™ Tyvek^® Disposable Coveralls
Reliable protection against known and unknown contaminants.

3M Complete PAPR System
Take respiratory safety and protection to the next level.

Discover the most uncompromising PPE solutions in the alliance of Arbill, 3M, and DuPont™ Tyvek^®.

Be bold… you only get one chance to get them to stop scrolling or turning pages! VFC shoots for the moon when we develop display ads.

Client: J-Tech

Add dependability to your fleet with a J-Tech TMA.

J-Tech builds durable and innovative equipment to help keep your workers safe from the dangers of working near traffic. Give your workers the positive protection they need with trucks built by a company you can trust.

J-Tech Highway Safety is the undisputed leader in the design, manufacture and servicing of highway work zone safety equipment. Our innovative equipment offers solutions in response to work zone safety challenges. We truly make roadways safer workplaces.

Our experience and knowledge in selling, renting and servicing attenuator trucks (crash trucks or TMA trucks) is second to none and we back it up with the best service in the business.

Helping you make roads safer workplaces.

Collateral that engages the target and communicates clearly converts! VFC analyzes client objectives when we create sales collateral.

Client: PXVNeo

PXVNEO is the revolutionary wastewater treatment plant in Phoenixville, Pennsylvania.

Phoenixville is the first municipality in all of North America to use the hydrothermal carbonization process to treat the community’s wastewater. More than a wastewater treatment plant, PXVNEO is a resource recovery system.

PXVNEO’s first phase will see the Borough’s wastewater treatment transformed from anaerobic digestion to hydrothermal carbonization or HTC. HTC is superior to anaerobic digestion in several keys ways and the move to improve the Borough’s largest energy user into an eventual energy producer is revolutionary.

Read through the full site at: PXVNeo.com

Broad to specific content engages targets and disseminates information naturally. VFC is detailed and deliberate when we develop web content.

Client: BAMBA

Blue Marsh Flow Trails

In 2019, BAMBA, along with IMBA’s Trail Solutions, DirtSculpt and USACE Blue Marsh Lake developed a plan to revitalize the trail system—using modern trail building techniques and incorporating multiple moderate loops that originate at the existing access areas. The idea was to create an attractive, user-friendly circuit, for all skill levels, families and adaptive riders, to encourage regular outdoor recreation and fitness.

Installed in 2022 and engineered to flow, nearly 15 miles of fast and flowy machine-built mountain bike optimized singletrack—engineered and constructed to provide pure mountain biking pleasure, and it’s a lot more fun when you Know the Flow!

When space is at a premium, economy of words must still be effective. VFC loves solving the problem of big thoughts in small spaces.

Client: Borough of Phoenixville

Welcome! Discover! Enjoy!

DINING
With a variety of breweries, BYOBs and culturally diverse restaurants representing Greek, Thai, Japanese, French Fusion, Italian, Mexican, Gastro-pub fare, Irish and American Contemporary Cuisine, you can try something new with each visit. And don’t miss our renowned coffee, cookies, ice cream, and the most magical chocolate shop in Pennsylvania—and that’s official!

SHOPPING
The Borough is home to many unique and wonderful boutiques. Clothing and accessories, handmade chocolates, records, furniture, and more are available in Phoenixville’s charming shops.

ENTERTAINMENT
On any given night, you can enjoy fresh, innovative cuisine and then stop at the community-owned Colonial Theatre. Supported by memberships as well as general admission, it screens films every night of the week, ranging from new releases to celebrated classics. Take in live music at Steel City Coffeehouse or The Soundbank, both of which have a steady rotation of musicians on their stages.

CULTURE
Still surrounded by the expansive farmland of Chester County, Phoenixville is classic through its setting and its character. Offering a traditional downtown, truly remarkable neighborhoods, and a timeless sense of community, Phoenixville has emerged from its industrial past and is now one of the most idyllic communities in our region.

HISTORY
Originally dubbed Manavon, Phoenixville was settled in 1732 and incorporated as a Borough in 1849. It was a manufacturing hub throughout the early twentieth century, and was home to iron and steel mills, silk and underwear factories, a match factory, and Etruscan majolica pottery. In fact, the first U.S. nail factory, French Creek Nail Works, was established here in 1790.

IT’S A BEAUTIFUL TOWN!
Placed along the Bridge Street corridor between Nutt Road and Starr Street, the Phoenixville Beautification Advisory Commission has partnered with Colonial Gardens Nursery to provide seasonal planters. Part of the multi-phased Streetscapes program, the planters add the perfect complement to the walkway aesthetic that has become a signature of the Bridge Street corridor. Drawing upon Phoenixville’s rich industrial heritage, the planters are made in the same molds originally used by local iron forges.

Public information requires a combination of discretion and boldness. VFC aims to stop traffic with original, arresting headlines and punchy copy.

Client: TMACC

Explore all the issues at: ChesGo.com

From interviews and research to final publication, the editorial process is unique. VFC creatively works through iterations with subjects and clients.

Client: The Lewis Group

Lewis Group Reorganizes Dynamic Leadership Team Environmental and Property Management Pros Prepare for Next Phase

August 11, 2022 — Royersford, PA — This year marked the 26th anniversary for Lewis Environmental– a remarkable milestone for the well-regarded company founded by visionary Thomas (Tom) Lewis, Sr. in 1996. In 2007 Richard (Rick) Lewis was named President and, since then, has successfully guided company operations and growth.

Now, with nearly 200 full-time team members, the Lewis Group has fully staffed and outfitted operation centers in several states, active work in dozens more and they are rapidly growing.

To accommodate that growth while maintaining focus on important existing customer relationships, the Lewis Group recently announced reorganization within the leadership structure that also retains all current Lewis Group executives.

“Our leadership team is staying intact while executive team restructuring will allow us to simultaneously focus on our core service offerings and long-term success,” said Rick Lewis, who will now helm the group as Chairman & Chief Executive Officer.

Carefully strategized over the last several months, a number of realities have contributed to the company’s reorganization plan including changes in the energy sector, labor constraints and current economic conditions. The revised executive structure will allow the Lewis Group to evaluate distinct opportunities like new markets and diversification while maintaining the highest quality standard to the company’s current commitments.

Although CEO Lewis will be shifting his focus, he will still be meaningfully engaged in all aspects of the Lewis Group. Dave Lindenmuth, who has served as the company Chief Operating Officer, assumed the role of President of Lewis Environmental effective July 6, 2022. Lindenmuth will oversee a dynamic industrial services portfolio with growing interests along the Eastern Seaboard and the Gulf Coast.

Longtime Lewis Environmental contributors Steve Pelna and Brandon Smith have each been promoted to Senior Vice President. Pelna will be responsible for the company’s Operations and Emergency Services while Smith will head up Business Development, Project Management, and Compliance.

Additionally, the Lewis Group announced the creation of a new role and the hiring of Richard Budka to serve as Chief Transformation Officer. In this hybrid position, Budka will administer finance, human resources, and technology for the Lewis Group.

Earlier this year the company announced the promotion of Don Simmons to President of Lewis Property Services. Simmons previously served as Vice President of Lewis Property Services, resulting in five successive years of positive growth for that division.

“These changes not only breathe fresh life and bring new ideas into all of our initiatives,” commented Lewis, “but the restructure provides opportunity for advancement at almost every level in the organization.”

In 2022, the Lewis Group, and the company’s three divisions– Lewis Environmental, Lewis Property Services and Lewis Development– renew their commitment to their core values of safety, quality, integrity and accountability that guide company decision making every day.

“We are humble and we are hungry for the next opportunity, adds Lewis, “Winning comes by doing things the right way and, as we continue to diversify our services and expand geographically, we know we do so because we have the best people in the business.”

#ImpactingTomorrowToday

ABOUT THE LEWIS GROUP
Headquartered in Royersford, Pennsylvania, The Lewis Group is a multidisciplinary business-to-business company offering superior, one-stop solutions to commercial property owners, managers and contractors including sophisticated environmental solutions, property management services and development opportunities from specialized companies including Lewis Environmental, Lewis Property Services and Lewis Development. More information on The Lewis Group’s capabilities can be found at www.DiscoverLEWIS.com.

Releasing news and enticing editors and bloggers to pick it up are two different, very important efforts. VFC is deadline oriented, accurate, precise and creative.