Specializing a Specialist’s Image

Delivering style, organization and resources for B to B action!

A-G Administrators

Valley Forge, PA

A-G Administrators is an insurance provider specializing in providing coverage and claims management for student-athletes in K-12 and collegiate programs. Since 1983, the firm has steadily grown to become one of the leaders in this niche section of the industry, working with 750+ school districts, 425+ colleges and universities and 3,000 special risk clients like camps, clinics and travel teams.

As one of the leading suppliers of insurance for the student-athlete, A-G Administrators’ brand has earned an established presence and developed an impressive reach over time but, the business-to-business offering hadn’t evolved to compete and failed to exploit some impressive relationships.

Like many VFC partners, A-G Administrators’ offering was more sophisticated and compelling than the way it was communicated to potential targets.

VFC collaborated on a strategic plan for a rebrand that included identity refinement and a reorganization of all sales and support assets including overhauling the Internet presence to improve communications. Sales and operational support in the form of web apps were also restructured and streamlined and VFC was very instrumental in A-G Administrators’ business architecture, evaluating the needs of each department and establishing customized tools for success.

Elements

Strategic Planning
Identity Refresh
Brand Standards
Premiums
Sales & Marketing Collateral
Corporate Stationery System
Operational Support
Public Relations & Copy Writing
Display Advertising
Campus Signage & Environmental Graphics
Interior Design
Social Media Management
Social Campaigns
Tradeshow Support
Website
Custom Online Applications

Older brands can become complacent, but a VFC rebrand can inject excitement into all areas of the business.

Showcasing compelling images of student athletes and exploiting the relationships with impressive college programs was a no-brainer but, reorganizing all A-G Administrators’ marketing and supporting it with cohesive messaging that clearly communicated the value proposition has elevated the sports insurance specialists’ brand and enhanced conversations. Now, A-G Administrators is positioned to support more sophisticated marketing programs, to employ metrics and realize more conversions.

”VFC is an amazing resource—they evaluated all of our challenges and developed and executed a proactive plan to professionally support all of our efforts. They’re so much more than an agency, they’re an integral component to our success.
L. Cord CampbellCFO