Accredited Precious Metal Dealers

Temecula, CA

An esteemed group of select numismatists (dealers of rare and valuable coins, currency and bullion or precious metals for collecting and investing) needed improved awareness of their offering—the only way to protect consumers buying and selling those items.

The Accredited Precious Metals Dealers (APMD) is a specialization of the Professional Numismatist Guild, comprised strictly of the nation’s top precious metals dealers who all pledge to a code of ethics, legally bound to settle disputes. It’s a service which anyone buying or selling precious metals would want to be aware, but they had image, process and reach issues.

To convey the level of trustworthiness and ethical behavior required by APMD of their members, the organization required a brand presence that honestly communicated strength and truth while conveying the premium service level and high value of the offering. VFC modified the group’s existing identity and created campaigns that reached consumers.

Elements

  • Strategic Planning
  • Organizational Identity System
  • Brand Standards
  • Collateral & Stationery
  • Display Advertising
  • Direct Marketing
  • Email Blasts
  • Public Relations & Copywriting
  • Website & Member Portal
  • Social Media Management
  • Social Campaigns
Accredited Precious Metal Dealers Brand Development
Accredited Precious Metals Dealer Brand Standards
Membership Organization Display Advertising Development
Membership Organization Social Media Management and Campaigns

VFC developed strategic messaging, built a strong framework, then employed a dynamic client management system to allow the organization to promote rotating content like member profiles, features and benefits.

APMD’s strategic plan included the development of positioning points and marketing messages that informed a variety of campaigns, all with different goals, that included display ads in industry publications, trade show programs and an aggressive social media campaign. Populating multiple channels with the organization’s new personality allowed VFC to improve AMPD’s brand recognition and reach. The conversations continue as APMD’s social channels engage potential customers in a well-managed, ongoing effort.

Membership Organization Website Development
Montgomery County Website Designer

”VFC has been instrumental in retooling the image of our organization, but their efforts in creating awareness and engagement have provided real value to APMD.

Bob BrueggemanExecutive Director

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