Multi-Divisional Market-Leading Branding

Creatively bringing mechanical innovators together.

J-Tech

Chester Springs, PA

Homegrown success stories like J-Tech are real inspirations and VFC is always proud to partner to take them to the next level. Here, three successful offerings come together to create a powerful company and VFC drove the strategic effort to effectively position and promote J-Tech Highway Safety, J-Tech Rebuild and J-Tech Logistics.

Developing divisional offerings is something VFC has deep experience with—we’ve defined divergent offerings within a company as marketable divisions and created divisions by combining capabilities to provide companies like J-Tech a more targeted marketing focus. In all instances the parent brand assumes a professional image and a position of strength while the familial, divisional brands can be creatively adapted to speak to specific market segments. J-Tech’s divisions all target different audiences but the common thread is innovation and J-Tech’s tagline was born as, “A family of innovators.”

Beyond branding, VFC started at ground zero to reestablish how J-Tech was communicating with their audiences. From a strategic plan we re-authored missions, marketing points and positioning statements and rewrote every word of the corporate website to, not only be more digestible, but responsive to the motivations of potential customers. As the keystone of content, VFC positioned the J-Tech website to set a professional standard for sales collateral, tradeshow efforts and more.

Elements

Strategic Planning
Corporate Identity System
Brand Standards
Sales & Marketing Collateral
Corporate Stationery System
Website
Signage & Environmental Graphics
Fleet & Product Branding
Exterior Design and Campus Wayfinding
Operational Support
Public Relations & Copywriting
Social Media Management
Social Campaigns
Search Engine Marketing (PPC)
Trade Show Support
Video

J-Tech B2B Manufacturing and Fabrication Services Branding

JTech B2B Sales and Marketing Collateral

J-Tech was already a market leader and their products and services enjoyed an incredible reputation. As with many established, owner-operated companies the offering had surpassed the image.

Multiple fact finding meetings and stakeholder surveys educated VFC about what J-Tech was and what they wanted to be—an essential first step prior to pitching a rebrand. Combine that with competitive analysis and market research and VFC was able to present a comprehensive strategic plan that created a powerful identity system used to develop coherent, consistent branding in everything from campus signage, branded fleet vehicles and uniforms to a comprehensive sales effort and ambitious trade show presence—all of which highlights J-Tech’s products and services above all else.

”VFC's services and benefits surpassed that of nationwide firms. We would highly recommend them after going through a full web redesign, rebranding and campus wayfinding system for our multi-divisional company.
Jason RohrerVice President