Naming

It’s an Art. It’s a Science.

What will you call your company?
Your product?
Your Service?

Call VFC First.

We’ve all been involved in the naming process. If you haven’t had children then surely you bestowed a moniker on a dog, guinea pig, snake or invisible friend.

In business, NAMING is the single most important effort to which professional resources should be devoted. Can you economize by selecting your own name for a brand, product, or service? Absolutely!

The prudent business with a naming challenge reviews the VFC process, investment and result prior to undertaking naming with no plan…

Naming should accomplish

Defined Objectives.

For 25+ years VFC’s naming objective has always been to accomplish defined objectives:

ATTRACTION
AWARENESS
RETENTION
AFFINITIY
COMMUNICATION

The VFC maming process is

50% Art, 50% Science,

100% Committed

to creating the extraordinary name that works extraordinarily well for the brand, the product, or the service.

1.
Understanding the offering:

VFC wants to learn everything about the brand, product or service we are naming.
2.
Educating the partner:

VFC wants to teach you about naming and what it can do to empower success.
3.
Analyzing the competition:

To deliver the best name we need to know how rival offerings are positioned.

4.
Developing the position:

VFC researches all the ways that the offering is unique from the competition.
5.
Creating naming options:

VFC brainstorms employing multiple naming categories, proven exercises, effective devices, and hours of research and writing.
6.
Prescreening selections:

VFC evaluates our best recommendations against trademark and domain name availability.

- 7.
  Creative testing:
  
  VFC evaluates and scores each name option using 10 different characteristics for success.
- 8.
  Recommendations:
  
  VFC researches and develops applicable taglines and pairs with recommended names.
- 9.
  Identity Presentation:
  
  VFC organizes recommended names and presents in context or application as a full report.
- 10.
  Brand Identity:
  
  VFC synthesizes the new name into an effective identity–a branding system that includes compelling logo and creative support!

You give us the facts…

We Deliver Options You’ll LOVE.

No matter what the category is, the process is the same and the results are exceptional—a name born of art and science that is the perfect combination of function and form for going to market with style and substance.

You need a great name and we need to create it—it’s in our DNA.
Let’s make your offering memorable!