Competitive Divisional Branding for B2B

The Lewis Group’s top-to-bottom rebrand is a transformation to pure professionalism.

The Lewis Group

Royersford, PA

A collective of affiliate companies, all committed to offering superior solutions to industry partners, The Lewis Group supports specialized divisions including property services, commercial redevelopment and environmental services with a focus on remediation and emergency response. It was a company with deep experience, an excellent reputation, fractured branding and uncertain marketing.

VFC partnered with The Lewis Group on a buttoned-up brand image and execution of a strategic rebranding campaign to organize three powerful, but specialized, offerings all supported by a compelling and organized multi-divisional professional services branding system whose detailed style guide drives consistency.

VFC reset The Lewis Group, Lewis Environmental, Lewis Property Services and Lewis Development divisions with dynamic brand management from web and sales collateral to fleet and apparel—then set about building brand awareness and engagement, with the fulfillment of an ambitious public relations and social media effort.

Elements

Strategic Planning
Corporate & Divisional Identity System
Brand Standards
Sales & Marketing Collateral
Stationery System
Apparel & Premiums
Website
Operational Support
Signage & Fleet Graphics
Public Relations & Copywriting
Social Media Management
Social Campaigns
Trade Show Graphics

Lewis Group Vehicle Graphics and Branding

The effective system of brands serves The Lewis Group of companies as they refresh messaging and enter new markets.

Lewis Environmental, Lewis Property Services and Lewis Development as well as The Lewis Group parent brand—now represent a powerful collective of affiliate service companies, all committed to offering superior solutions to commercial concerns, including sophisticated environmental solutions, property management services and development opportunities and their branding backs it up!

”The redesigned Lewis Group logos showcase a fresh look for the company and communicate a modern, organized and capable group of companies…We knew we needed branding that matched our offering and now we have it.
Richard D. LewisPresident & CEO