Competitive Regional HVAC Buttons-Up

Cooper Mechanical Solutions

Willow Grove, PA

The universe of residential and commercial HVAC services is extremely competitive in Philadelphia’s five county region and, although there is plenty of opportunity, the better branded players are rising to the top. A family-owned enterprise entrusted VFC with their nearly 100-year-old brand and together we transformed the company image into a modern, competent and compelling service provider.

First of all, there are multiple plumbing and HVAC outfits in the same county all called Cooper, so SEO would be a challenge. But now, after defining the company nomenclature, divisionalizing the offering, rebranding with an engaging identity and launching an organized and informational internet presence, Cooper Mechanical Solutions—the fourth generation, family-owned and operated concern is also first in organic search results for a number of coveted keywords.

Besides the competitive Coopers in the Delaware Valley there are several other local HVAC and plumbing offerings with astronomical marketing budgets—you see them on the sides of Septa buses and billboards.

It was VFC’s charge to cut through some of the noise those behemoths were making with a rebranding launch that instilled confidence in the client’s commercial and residential markets. Previous iterations of the brand were almost all in use and the company had no web or social presence to speak of. VFC collaborated with ownership on a compelling new brand and applied the new brand standards to a vibrant marketing effort that included a fresh web site and social channel content.

The company that started in 1930 had reinvented itself several times through the decades, but only now, in 2021, have they adopted a coordinated brand management and marketing plan designed to evolve and grow with the company.