Rebranding History

Baking up creative enhancements for a tasty retail brand.

Unique Pretzel Bakery

Reading, PA

The Spannuth family’s legacy of pretzel innovation is a “Unique” story with new products being rolled out from a bakery synonymous with quality in a town synonymous with pretzels.

VFC partnered with Unique Pretzels during a transformative time at the bakery—a 100-year plus company that had never owned a brand style guide. After fine-tuning an existing logo, defining corporate colors and typography and design themes, VFC was able to develop brand standards and assets and get to work reinventing sales materials to help the ambitious snack maker enter new markets.

Packaging upgrades included immediate fulfillment of critical retail bags, specialty boxes and other point-of-purchase elements that established a current and consistent presence for multiple varieties of product. Collaborative upgrades included brand touches and consumer attractors that elevated the competitiveness and retail presence of the products.

VFC collaborated on the development and go-to-market of the brand’s Sprouted product line that featured unique design sensibilities aimed at the competitive health food market and expanded consumer educational efforts.

A custom social media effort was accentuated by a press effort and ambitious trade show presence that included a living room—the place most people enjoy snack foods—featuring a television and multimedia display. A comprehensive retail catalog and an extensive library of support photography refreshed the Reading, PA snack food manufacturer’s brand like a bowl of ice cream on a winter’s day.

Elements

Strategic Planning
Brand Standards for Existing Brand
Identity Supporting Marks
Packaging & POP
Sales & Marketing Collateral
Apparel & Premiums
Email Blast Campaigns
Public Relations & Copywriting
Photography
Retail Product Catalog
Tradeshow Support
Social Media Management
Social Campaigns
Custom Video Production

Retail Snackfood Manufacturer Branding and Design

Retail Snackfood Manufacturer Sales Collateral Design

Snack Food Manufacturer Trade Show Booth Design Branding

Snack Food Photograpy and Promotional Marketing

Retail Snack Food Packaging Design Philadelphia, Pennsylvania

retail food package design, philadelphia, pa

With an original recipe more than 100 years old, Unique Pretzels’ quality has stood the test of time and they just required a gentle nudge to become an organized, professional and competitive retail brand.

Current management of the family-owned company are innovative business leaders and have steered Unique into new competitive arenas where bold, professional, strategic design can make huge differences in sales and revenue. The standards VFC developed for Unique Pretzel Bakery established a base on which the solid company can build.

Unique Pretzel Bakery’s supplemental awareness and exposure effort, including alliances with specialty organizations and venues was made possible with a solidified brand standard and professional, consistent packaging.

Snack Food Product Packaging and Point of Purchase Design

”With a decisive editorial plan featuring strategic messaging and original content, VFC has invented a vibrant online personality for Unique that resonates with our customers and is consistent with our brand's story.
Justin SpannuthVice President/COO