It’s all in the planning
VFC is a very meticulous creative partner, strategically planning each phase of the client’s success.
The process of content development and creative promotion all emanates from a strategically defined web presence and it’s all interconnected. It looks complex, but all you really need to know is the process is collaborative and proven…just ask our clients!
You can see that conversions can come from anywhere, but the website is the engine behind the brand—setting all standards of excellence and consistency and serving as the starting point for messaging across multiple marketing vehicles. Because there are so many potential lead sources, effective process planning is paramount.
COLLABORATION
It all starts with research and fact finding and, for that, we’ve developed surveys to gather shareholder perceptions and objectives.
MARKETING
We combine survey results and information gleaned from client brainstorming sessions with research that includes competitive analysis and target identification to inform the strategic plan, detailing objectives and how we’re going to creatively reach them with specific vehicles. The comprehensive marketing plan is where we begin to define project specification in detail.
PROJECTS
More project detail is developed as each component reaches Project Harvester, our completely custom online application where clients can keep track of everything that they have happening with VFC. This is where progress, changes and time are tracked.
DEVELOPMENT
We plan for everything, but probably nothing as carefully as web development. For VFC, all content starts and ends with the website. The complexities of multi-vehicle management and marketing avenues mean that organization is key and an up-to-date, optimized website that captures visitors with effective calls to action becomes the clearinghouse for your brand initiatives.
As brand managers, VFC works closely with client decision makers to plan every project so that all expectations are met and the only surprise is when everything works better than expected.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
