Elevating messaging above the universe of noise throughout the digital landscape requires employing uncommon thinking and unexpected vehicles.
The Transportation Management Association of Chester County (TMACC) manages more than transportation issues in the busy suburban Philadelphia county, the organization also acts as a clearing house of information from their partners and members. Waves of information are becoming imperceptible in the usual content delivery streams like blogs and social media channels so VFC developed a revolutionary concept as an out-of-the-box approach.
ChesGO! is a quarterly publication that would look really comfortable on a newsstand amongst slick consumer mags. There’s a cover story, themed features and an organized presentation of all the information that TMACC is charged with disseminating on a cyclical basis.
Chester County is colloquially referred to as “Chesco,” and TMACC is all about promoting the “GO!” by any means necessary. So VFC dubbed the magazine ChesGO!, and it lives at ChesGO.com. The unique vehicle now accepts advertising and is a model that TMACC hopes it can replicate for transportation management associations around the country.
Backed by years of solid agency experience,VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators, photographers, videographers and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
