Knowledge is Power.
Information is Liberating.
In the digital age, some old school analog informational kiosks are still a welcome sight when you need to get your bearings or discover something cool to do.
A quartet of kiosks—standing sentinel on the four main entry points of Phoenixville, Pennsylvania—had not been updated in a number of years and, indeed, the town has undergone a colorful transformation since they were first installed.
Undertaking the redesign of PXV’s kiosks strategically meant formulating a plan for the content first, then the style. VFC introduced a branding standard based on the Borough’s wayfinding signage that employed deep, vibrant tones and big, bold lettering. As each of the four kiosks are the same configuration, we created content areas that would be common and others dependent on the location.
VFC implemented drone photography of Phoenixville, showcasing the bird’s eye view of the area around each of the newly installed kiosks which will be updated seasonally to promote events happening in the Borough and to keep images and photography fresh.
”The Borough of Phoenixville’s current crop of decision makers is creative and ambitious and they all really care about improving the quality of visitor experiences at every touchpoint.
Todd PalmerVFC Creative Director
Backed by years of solid agency experience,VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators, photographers, videographers and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
