Imagery Supports Go To Market Efforts
VFC marries photography and illustration with personality-defining style!
As some companies grow in mindshare, sales and revenue they also grow physically—increasing capacities, sales streams, product lines, locations, ancillary brands, all of the above and more. Arbill Safety Products, the Philadelphia-based manufacturer and distributor of workplace safety products and programs recently collaborated with VFC on a full image overhaul of their parent image and targeted house brands. From naming, identity development and copy writing to a an extensive archive of photography, the company is now ready to travel to a meaningful marketing destination.
Since 1945, Arbill has been, and continues to be, a leader in workplace safety but there was never a highly creative and representative approach to the company’s marketing. Most notably lacking was a standardized sense of style in the thousands of product images that populated the 76-year-old organization’s new e-commerce website. VFC collaborated to plan cohesive image production including engaging lifestyle photography that showed the product in its most compelling light and supported a series of detail images for each SKU.
VFC is a flexible and fluid solution provider, helping clients move quickly when an opportunity is identified. It made real sense for a safety product leader to launch its own feature-packed facial covering and, early on in the pandemic, the Together brand was born with a plan to evolve into other retail personal protection categories. VFC coordinated identity, branding, packaging and promotion quickly and efficiently and supported client efforts to pitch the product to retail buyers.
The mask brand set the stage for entry into the retail market and now, armed with more knowledge at developing a successful retail offering, the client segmented an existing industrial safety brand to present specific product categories to consumers. Truline leverages years of industrial safety experience to position highly effective quality products in the retail sector. VFC collaborated to develop retail-specific brand standards and a packaging line informed by a comprehensive market study.
An even narrower market is the alliance that the brand had with third-party online distributors, namely Amazon. Inside of a week, VFC named and launched the Ensemble modern wellness brand targeting individuals searching for personal safety product that they can trust. We named the offering and developed a brand standard that met the client criteria of affordability, trustworthiness, professionalism and excitement in the highly competitive online universe.
”VFC worked with our multiple brands to develop style, structure, organization, distinction and synergy across multiple marketing approaches.
Julie CopelandArbill, CEO
Support brands are often necessary as clients grow and VFC helps strategize the most effective and efficient ways to present and support offerings with highly specific objectives. It’s important to break out, be creative and accomplish the goals of the ancillary brand but maintaining momentum across all marketing channels and keeping all brand assets and marketing organized is also crucial. These brands continue to grow and evolve to address really specialized market segments and VFC manages them all according to their definitive ambitions.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
