Start-up Attorney Looks Rock Solid
Branding
For this client, a start-up attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine-tuned the final brand. The sturdy glyph is a column composed of equally weighted strokes while showcasing the original “P” and “L” identity for Porter Law. A powerful headline font underscores the regal glyph while the corporate colors are masculine and confidence-inspiring, reminiscent of a classic blue suit, white oxford cloth shirt and a gold tie.
Similarly, VFC employed research and development exercises to develop a meaningful and memorable tagline to compose the final selection that struck the right chord with the client, “Law with people in mind.” The other contenders for this position were equally clever so, if you’re an attorney in need of branding advice, hit us up!
Stationery
Clean and classic, the stationery set for Porter Law includes letterhead and business cards as well as document cover sheets and collateral. Printed on bright white laid stocks, the classic colors and typography are allowed to perform in this extremely attractive presentation that helped to authentically and positively launch a new legal brand.
Website
The objective for Porter Law on the Internet is a conversion. General practice attorneys all offer competitive services so Porter Law depends on an elevated brand and message to communicate value and a marketable difference.
A simple but personable website that efficiently showcases capabilities and attorney expertise drives visitors to make contact and, from there, Porter Law can reach out to complete the cycle.
