Fork & Ale
Situated on a trailhead for the Schuylkill River Trail, on the border of French Creek State Park, a new American craft beer, wine and food experience awaits foodies of discerning taste. The intimate atmosphere and outdoor patio of this unique gastropub makes Fork & Ale the choice for dining, drinking or gathering.
Conceptual presentations based on collaborative meetings with this start-up gastropub yielded a variety of approaches that boiled down to one original restaurant brand. The glyph for Fork & Ale’s new restaurant is memorable and fun, eliciting the sense of a well-regarded establishment that supports creative marketing, advertising and interior design.
Fork & Ale is a new restaurant that looks, at once—established, friendly and creative, in no small part due to a consistent and compelling brand treatment.
The transformative effect of Fork & Ale’s remodeling of an old road house into a popular craft beer bar with excellent cuisine, required just the right touches of branding to the interior, exterior and mind of the potential consumer. The unique identity informs so much about the culture of the excellent restaurant—everything from a sign so custom it’s become a local landmark to menus, uniforms and nuanced interior details.
”We were already familiar with VFC and their work with several other local companies, so we knew they would be able to handle all our creative needs. We highly recommend VFC to anyone starting a business or looking for some fresh creative revamping.
Gary & Melissa FryOwners
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