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Go with the FLOW!

Engineered trail system adopts custom cartography.

Mountain bikers in the know have been traveling to Blue Marsh Lake’s trails for many years, but the newest sections of singletrack are fun, flowy and defined.

Berks Area Mountain Biking Association (BAMBA), an affiliate of the International Mountain Biking Association (IMBA), is responsible for the creation, enhancement, and preservation of great trail experiences for mountain bikers in Berks County, Pennsylvania—a region synonymous with legendary cycling of all varieties.

The club’s purview includes Blue Marsh Lake—one of the most epic mountain biking destinations in Berks County. Although the main loop was always on the official map of Blue Marsh Lake, the new network of flow trail was special enough to necessitate a creative upgrade!

Trail Map Design

In 2019, BAMBA started the process of developing a plan to revitalize the trail system using modern trail building techniques—incorporating multiple new loops to create an attractive, user-friendly circuit for all skill levels, families and adaptive riders.

The organization partnered with the Army Corp of Engineers to secure grant funding, along with private donors within the community, that resulted in mountain bike optimized singletrack that breathes new life into the Blue Marsh trail system. The resulting flow trail network, completed in 2022, was named and branded by VFC and the creation of a custom map provides visitors of all skill levels with all of the information required for an awesome day in the woods, on the bike!

Flow Trail Logo
Trail Map Design
The VFC team visited the trails for a few fact finding rides that helped flavor the design and layout while capturing custom photography for the free map which is also available to download. Blue Marsh’s Flow Trails are accessible from multiple parking lots on the south side of the lake and you can find your very own pocket sized map at nearly any bike shop in the region.

”VFC’s interpretative design of our Blue Marsh Flow Trail guide clearly communicates how to navigate our new trail system, and they backed it up with creative copywriting that conveyed our mission for this project.

Bob McClennanBAMBA Board Member
 
 
 
 
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Backed by years of solid agency experience,VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators, photographers, videographers and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.

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